Dan Covert began his career designing logos for MTV’s Video Music Awards, art directing covers for Newsweek Magazine, and teaching type and new media classes at Pratt Institute.
His passion for storytelling and design collided when the American Institute of Graphic Arts called upon him to direct a film series about their distinguished medalists. Today, he has directed over 60 films for AIGA, telling the stories of world-renowned designers like Milton Glaser, David Carson and Emory Douglas the Art Director of the Black Panther Party. This work has premiered at SXSW, Tribeca Film Festival, and Raindance among others.
As an award-winning and tenured commercial director, he has worked for iconic brands including Coach, Peloton, Olay, Sweetgreen, Oatly, Nest, Lincoln, RAM, Johnson & Johnson, Delta, Hennessy, and The Gates Foundation. His recent films for Rivian helped their IPO become the 6th largest in history.
Dan composes images through the eye of an artist, and has a unique ability to capture authentic moments on film by shepherding performances from real people, actors and celebrities alike by letting their true selves shine.
His short films and commercials have earned Webby Awards, Vimeo Staff Picks, garnered millions of views, and gained recognition from major film festivals. Dan is the Co-Founder of the production company Dress Code, a published author, and a sculptor and painter represented by Uprise Art.